Companies operate in a globalised world, clients are numerous. If there is a problem, most companies would opt to try to deal with it in such a way that they effectively get rid of the problem. In that respect, collective actions or collective redress mechanisms as they are now emerging in Europe, present an opportunity. It is not about very high costs or awards associated with US style class actions, as the litigation tradition in Europe is different in a number of decisive aspects. No contingency fees, no or limited discovery, no punitive damages, to name a few. Instead this trend is about finding solutions to a problem which could prevent a company from reaching its business goals. It's about reaching finality to a dispute amongst numerous parties. It's not all bad.